About

At Growlees, we believe dogs have a lot to say—and we’re here to help them share their voice, their personality, and their attitude. Created by design-hound Growlmama, our playful and irreverent collar charms give pups a way to stand out, speak up, and show the world who they really are.

Inspired by her own four-legged muse, Frida, Growlmama set out to create a collection of charms that celebrate the unique quirks and special personalities of every dog. The result? A bold, witty, and cheeky lineup of over 100 charms that let your pup express exactly who they are—whether they’re a diva, a rebel, or just here for the snacks.

And the best part? Growlees charms aren’t just for dogs. Pet parents, you can twin with your pup—clip them onto your keys, luggage, or anything that could use a little extra personality. It’s a fun way to show your bond and wear your love for your mutt loud and proud.

Because at Growlees, we don’t just do collars—we do conversations. What’s your pup’s Growlee?