Growlees dog tags were conceived by London-based, Aussie-born design-hound, Growlmama.

Noticing an absence of avenues for her dog muse Frida and her canine friends, to express their unique and special personalities, Growlmama set out to find a way to help her mutt to speak her mind.

The result: Growlees, a range of made in England dog charms for outspoken pups.

Thirty+ playful statements in six colour ways, designed to be worn by both dog and dog-parents alike, make up Growlees' launch collection. 

With packaging delightfully illustrated by French artist Walter Glassof, Growlees are a fun and original gift for the pup or pup-lover in your life. 

So why not add a Growlee or two to your dog's lead or collar; and complement him with one, or several, on your own key-ring or bag. Even better, collect them all and alternate to suit your mutual mood.

Trust us, you'll both feel far better understood.